UX/Visual Design Expert
Welcome to my journey as a UX/Visual Design Expert
PROFESSIONAL STATEMENTWelcome to UXsimplify, my journey as a visual communicator and UX professional. Given many great opportunities and the capacity to learn several forms of media communication I am authentically a geek-artist with an appetite for technology. My career and interests includes an accomplishments as a software designer, photographer, marketing professional, visual designer and user experience expert. My career spans over several areas of expertise. With an education in Communications/Media, I have had the opportunity to apply my education to visual communications. My career began in advertising working for several b-to-b advertising agencies and as an in-house marketing and graphic design specialist. I was very fortunate to be introduced to digital communications at the onset and I was an early adopter. My most recent projects include UI Design/Visual Design and interactive design for Web Apps, iPad Enterprise Application, iPhone Apps, and Enterprise CRM. Portfolio Read more
Tools and TechniquesMaster experience: More than ten years experience.
- MS Office®
- Adobe Acrobat Distiller®
- Aptana Studio
- SASS and Compass
- JQuery Libraries
- Web technologies JSP, ASP, PHP
- Sencha EXT JS
- 508 Compliance and localization.
User Interface Designer
Specializing in Web Enterprise Software, CRM and Mobile for iOS
- 1 Conduct user surveys
- 2 UCD methodologies
- 3 Determine audience needs.
- 4 Manage stakeholder expectations
- 6 Perform comparative, competitive research
- 7 Demonstrate UIs and test functional alternatives
- 8 Task analysis
- 9 Perform iterative UI design
- 10 Translate user research to design decisions
- 11 Develop functional, page, and visual specification architecture
- 12 Develop navigation
- 13 Design and develop hi-fidelity mock-ups
- 14 Establish standards, guidelines
- 15 Manage 3rd party vendors, contract staff, and mentor teams
- 16 Organize data
Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication solely relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography,drawing, graphic design, illustration, color and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience. With over 30 years experience in the field of Visual Communications I have the skills to present professional visual materials whether it be a power point presentation, product illustration, brochures, catalogs, identity packages. My skills include 15 years of print production, advertising, media placement, web design and photography. My portfolio features a clean and simple design style using typography, photography and illustration. Over the course of my career I have designed and produced several major catalogs, brochures, annual reports, direct mail, product packaging and branding identity.
Product marketing deals with the first of the "7P"'s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts and bolts of product development within a firm, whereas product marketing deals with marketing the product to prospects, customers, and others. Product marketing, as a job function within a firm, also differs from other marketing jobs such as marketing communications ("marcom"), online marketing, advertising, marketing strategy, etc. Training in Pragmatic Product Marketing Methodology
Leadership and Mentorship
Cross-Functional Communication • Relationship Management • Strong leader and Mentor Hands-on leader with the ability to manage relationships, mentor and communicate with clear goals and understanding. Ability to listen and to understand. Willingness to ask questions to get the full picture. Great perception skills to mange personalities and hidden agendas. Compassionate and passionate for teamwork. Lead several cross functional teams. Compelling presenter with ability to keep a crowd interested in topic, through passion, animation and humor, using real world examples and ideas everyone can understand. Adjunct faculty for Visual Design Program for Community College and Technical High School